Fox Racing Inc. was founded in 1974 by Geoff Fox in Morgan Hill, California, USA. It started as a small business distributing European motocross bikes. Today, the company is still a family owned business with all four of Geoff's children working full-time for the company. They now offer apparel for BMX, Wakeboarding, Surfing, and Mountain biking. According to the company, the Fox Head logo is one of the most recognized alternative sports brands